The Curiously Strong Mints - Altoids

I had been to an ASDA (UK's Walmart, quite literally - Walmart acquired ASDA) when I had gone to Swindon, UK, a funny incident happenned. I was searching to buy “The Curiously Strong” Altoids Mints, which boats of a “Made in the UK” tagline. I couldn’t find it in the whole of ASDA. Thats when I realized maybe it was just a silly marketing Tagline to fool the Americans (or people from America, in my case) :-)